Brand & Press Kit
The SIZE
brand kit.
Everything you need to represent SIZE correctly — logos, colours, typography, and a few simple rules. For press, partners, and anyone putting our name out there.
The logo
One mark,
used with care.
The SIZE mark is a circular monogram paired with the wordmark. Give it room to breathe and always keep strong contrast with the background.
Colour
Black, with
a jolt of lime.
Core Black
#060608
Signal Lime
#C8FF00
Mint
#00FFC2
Off White
#F8F8FC
Lime is the brand's signal colour — used sparingly for accents, calls to action, and highlights. Black and off-white carry everything else. Mint is a secondary accent for depth and gradients.
Typography
Loud heads,
calm body.
Display — Bebas Neue
SMALL IS ZIPPY
Body — Outfit
Extend with ease. A clean, modern sans for everything readable — body copy, labels, and interface text.
Usage
Keep it sharp.
Do
- Give the logo generous clear space.
- Use the light logo on dark backgrounds and vice versa.
- Use lime sparingly, as an accent.
- Keep headlines uppercase in Bebas Neue.
Don't
- Stretch, rotate, or recolour the logo.
- Place the logo on busy or low-contrast backgrounds.
- Flood layouts with lime — it loses its punch.
- Swap the brand fonts for substitutes.
The essentials
Brand facts.
Brand nameSIZE
TaglineSmall is zippy, Extend with ease
CategoryFootwear & retail
Based inKulgam, Jammu & Kashmir
Websitesizeworld.in
Press & media[email protected]
Need something specific?
Let's talk press.
For interviews, high-resolution assets, or media enquiries, get in touch and we'll help.